The Importance of Good Marketing Tactics for Musicians

Markell Holland • February 14, 2023

As a music marketing professional, I have seen many musicians make mistakes when it comes to marketing their music on social media. While it may seem easy to take shortcuts, it's crucial to understand that using good marketing tactics can greatly impact an artist's success, while using bad tactics can have negative consequences.

Why Good Marketing Tactics Matter

Good marketing tactics, such as creating high-quality content, engaging with your audience, conducting audience research, and targeting, can lead to numerous benefits for musicians. Here are a few reasons why good marketing tactics are essential:

Increased credibility: Utilizing good marketing tactics can establish an artist as a credible and professional musician, which can attract more fans and opportunities for growth.
Improved reach and engagement: Good marketing tactics, such as creating engaging content and interacting with your audience, can result in improved reach and engagement on social media. This can help grow your following and reach a larger audience.
Better targeting of your ideal audience: Good marketing tactics, such as audience research and targeting, can help you reach the people who are most likely to support your music and goals.
Efficient use of resources: By using good marketing tactics, artists can make the most of their time and resources, avoiding the waste of effort on ineffective strategies and focusing on what works best for them and their music.

I also often see musicians questioning whether or not it's okay to unfollow others on social media who are not engaged with their profile or music. It's important to understand that unfollowing others is a common and acceptable practice on social media and can actually be beneficial for your overall strategy.

Here are some reasons why it's okay to unfollow others on social media:

Improved engagement: Unfollowing those who are not engaged with your profile or music can help improve your overall engagement by allowing you to focus on your most engaged and supportive followers.
Better use of time and resources: By unfollowing those who are not engaged with your profile or music, you can save time and resources that can be better spent on other marketing and promotion efforts.
Better targeting of your ideal audience: Unfollowing those who are not engaged with your profile or music can help you better target your ideal audience and reach the people who are most likely to support your music and goals.
Increased credibility: By having a more engaged and supportive following, you can increase your credibility as an artist and establish yourself as a professional in the music industry.

It's important to note that unfollowing others should be done in a strategic and targeted manner, and not as a blanket approach to all those who are not engaged with your profile or music. By taking a targeted approach, you can ensure that you are only unfollowing those who are not engaged or supportive, while maintaining strong relationships with your most engaged and supportive followers.

Why Bad Marketing Tactics Should be Avoided

On the other hand, using bad marketing tactics, such as buying fake followers or using spammy strategies, can have negative consequences. These tactics can damage an artist's credibility, decrease engagement, and even result in account suspension or termination by the platform.

At the end of the day, it's crucial for musicians to focus on using good marketing tactics when promoting their music on social media. Good tactics can help establish credibility, improve reach and engagement, better target your ideal audience, and make efficient use of resources. On the other hand, bad tactics can harm an artist's reputation, decrease engagement, and result in negative consequences for their career. As a music marketing professional, I strongly recommend that artists prioritize the utilization of good marketing tactics in their social media marketing efforts.

Send us a message or give the Artists Musicians HUB a call if you are looking for assistance with your marketing & growth.

< Older Post

Newer Post >

Mail

Unveiling the Rhythm of Brand Development in the Music Industry

By Markell Holland • April 19, 2024

In the vibrant tapestry of the music industry, where melodies weave emotions and lyrics paint stories, there exists a symphony beyond the notes—a brand. Just as every chord strikes a unique resonance, every musician crafts a distinct identity that echoes through their music, visuals, and interactions with fans. Welcome to the world of brand development—a journey where artists sculpt their essence, carve their niche, and orchestrate a harmonious connection with their audience.

Overcoming Writer's Block

By Markell Holland • January 8, 2024

Writer's block is more than a mere obstacle; it's a complex interplay between creative aspirations and the nuanced intricacies of our current mental state. For musicians and producers, there are moments when the music-making process seems akin to reaching through a dense fog – those brilliant melodies slipping through our grasp. However, it's crucial to recognize that this mental dance is a common challenge in the creative realm, and, importantly, it's conquerable. Understanding the psychological aspects underlying writer's block can illuminate the path toward overcoming this hurdle and reigniting the flames of artistic inspiration.

Demystifying Music Licensing

By Markell Holland • November 28, 2023

In the unique realm of the music industry, artists and creators must navigate a complex web of legalities to protect their work and ensure they receive fair compensation for their art. Central to this endeavor is understanding the various types of music licenses, each serving a distinct purpose. This comprehensive guide will shed light on the six major categories of music licenses: Mechanical, Sync, Master, Public Performance, Print Rights, and theatrical.

Giving Credit Where Credit is Due: The Art of Acknowledging Music Industry Creatives

By Markell Holland • September 25, 2023

In this article, we will discuss the necessity of thanking music producers, not just as a matter of etiquette but also as a vital feature of fostering a lively music community, supporting creativity, and ensuring that creators are fairly compensated. This topic will be covered since acknowledging music composers is an essential component of all three of these goals. This is an issue that affects each and every one of us, regardless of whether we are aspiring artists, seasoned musicians, or dedicated music producers.

How Can SEO Catapult Musicians & Producers

By Markell Holland • August 8, 2023

The domain of music charts, a subject of perpetual fascination, is a region in which melodies intermingle and lyrics intertwine, giving rise to sound symphonies that evoke profound emotional responses. For musicians and artists, the aspiration to get their names inscribed on these esteemed lists might be like to a knight in pursuit of a mythical monster. However, do not be alarmed, as in the current era of digital technology, there exists a powerful tool known as SEO (Search Engine Optimization) that may assist you in effectively navigating the complex realm of data analysis and guide you towards achieving remarkable accomplishments. The dynamic range of search engine optimization (SEO) and mix refers to the extent of variability and flexibility within these domains. Similar to a well balanced musical composition that showcases a wide variety of sound dynamics, search engine optimization (SEO) offers a diverse spectrum of opportunities to enhance your digital footprint. SEO can be likened to a mystical force operating behind the scenes, diligently safeguarding the visibility of your music amidst the vast expanse of the internet, thereby preventing it from becoming obscured or overlooked during user searches. The desire to have a prominent online presence, wherein one's name reverberates through search engines akin to a crescendo, is a common aspiration. Search Engine Optimization (SEO) serves as the transformative tool that enables the realization of this objective. First, it is essential to focus on identifying and refining the keywords that serve as concise and expressive representations of the fundamental characteristics of your music. Consider the potential search queries that listeners may use while seeking music similar to your own compositions. Integrate these key terms organically across your website, social media profiles, and blog articles. Similar to the artful composition of a musical mix, the distribution of keywords in your content should strive for a harmonious resonance, avoiding excessive dominance that may overshadow the overall message.

Local Artist Spotlight: OH.Tae

By Markell Holland • June 21, 2023

Check out our Local Artist Spotlight with Oh.Tae!

True Independence in the Music Industry

By Markell Holland • June 16, 2023

In today's rapidly evolving music industry, the concept of independence has become increasingly important for artists seeking creative freedom, control over their careers, and fair compensation. This blog explores the transformative power of embracing true independence as an artist and how Web 3.0 platforms can empower musicians to thrive on their own terms. We will also delve into the traditional model of record labels and shed light on how they generate revenue from artists, highlighting the importance of understanding alternative paths to success.

Local Artist Spotlight: Zemira Israel

By Markell Holland • June 3, 2023

Check out our Local Artist Spotlight with Zemira Israel

The Value of Community: Building Bridges, Not Stealing the Spotlight

By Markell Holland • May 30, 2023

Hello, musicians, artists, and producers of Texas! One constant in the broad and diverse world of music is the power of community. This blog will go into the significance of accepting and actively participating in your local music community. We'll talk about why it's important to establish bridges rather than take attention, and how it can help your music career in the long run.

The Perils of Action Without Direction

By Markell Holland • May 24, 2023

Consider yourself a headless chicken (lol), always working on your music, attending every event, and saying yes to any chance that comes your way. You're busy, but how productive are you? The truth is that movement without direction is like spinning your wheels in mud—it may feel like progress, but it isn't.