Follow Through

Markell Holland • March 10, 2023

Welcome to the world of music, where creativity reigns supreme and ideas flow freely. In the music industry, I've seen a plethora of artists walk through my doors with great goals and even bigger plans. Nevertheless, as we all know, ideas are plentiful. Following through on those ideas and strategies is what distinguishes the successful from the unsuccessful. In this blog, I'll provide a few tips and tactics for following through on your ideas and making them a reality.


First and foremost, a strategy is required. I know what you're thinking: plans are boring. But believe me, they're necessary. Consider a plan to be a road map. You wouldn't go on a road trip unless you had a map, would you? (Well, you might, but I wouldn't encourage it.) Similarly, don't start a creative activity without a plan.


Your plan does not need to be overly thorough, but it should include the following:


  • The purpose of your project
  • A completion schedule
  • A spending plan (if applicable)
  • The measures you must take to reach your goal
  • Having a plan in place can help you stay on course and avoid becoming sidetracked by shiny new ideas that arise along the road.


When it comes to bright new ideas, it's critical to maintain concentration. As artists, we are frequently tempted to leap from one concept to the next, never seeing any of them through to completion. This is a formula for exhaustion and dissatisfaction. Instead, concentrate on one concept at a time. Give it your best, see it through, and then move on to the next idea.


Staying focused is, of course, easier said than done. So, how do you go about it? Here are a few pointers:


  • Distract yourself: Turn off your phone, close your email, and concentrate completely on the task at hand.
  • Establish small objectives: Divide your project into smaller, more attainable objectives. This will help you keep focused and prevent becoming overwhelmed.
  • Maintain accountability: Inform someone about your endeavor and establish a deadline. Knowing that someone else is counting on you to complete the task will help you stay focused.
  • Another important aspect of carrying out your ideas is to be adaptive. Things don't always go as planned, and that's okay. In the creative realm, the capacity to adjust and pivot is critical. If something isn't working, don't be hesitant to try something new. Maybe your original plan wasn't as viable as you expected, or maybe you came upon a superior one. Accept change and remain open to new opportunities.


Perfectionism is a common derailer of creative endeavours. As artists, we want everything to be perfect, which is a wonderful mentality to have. But, the desire of perfection can sometimes prohibit us from ever finishing anything. "Perfect is the enemy of good," according to a phrase attributed to Voltaire. In other words, don't let your desire for perfection prohibit you from producing something worthwhile.


Of course, this does not imply that you should accept mediocrity. It is critical to take pride in your job and seek to improve it. But you must be willing to say, "This is good enough," and go on at some time.


You should not rely only on third-party platforms. If you host your content on a third-party platform (such as YouTube or SoundCloud, Instagram, or TikTock), keep in mind that the links may not always work. Try hosting the content on your own website or platform, where you may exercise greater control over your content.


Make use of descriptive anchor text. Instead of utilizing general phrases like "click here," utilize detailed anchor text that explains exactly what consumers are clicking on. This can help to prevent broken links caused by visitors entering the incorrect URL.

Broken hyperlinks


Broken links, eh? These are every web user's worst nightmare. You're sailing along, hitting links and reading intriguing stuff then BANG! You followed a faulty link. It's inconvenient, irritating, and can be a huge impediment to carrying out your goals.


Broken links can harm your creative work in a variety of ways. They can, first and foremost, ruin your reputation. Broken connections can make you appear unprofessional and untrustworthy if you're attempting to advertise your music or promote your business. These can also harm your search engine rankings, as broken links are penalized by Google and other search engines.


Yet the devastation doesn't stop there. Broken links can also stymie productivity. Assume you're working on a project and need to consult a website for some information. When you click on the link, you discover that it is broken. You must now waste time looking for the knowledge elsewhere, or, worse, abandon the project entirely.


So, how can you avoid broken links and assure the success of your projects? Here are a few pointers:


Verify your links on a frequent basis. This may sound obvious, but it's astonishing how many individuals fail to do it. Make it a practice to regularly examine your links and to repair any broken ones as soon as feasible.


Make use of a link checker tool. Nowadays, there are numerous free and commercial link checker applications that may search your website for broken links. These tools can help you save time and guarantee that all of your links are functional.


Use of out-of-date sources should be avoided. If you're referring to an article or website that hasn't been updated in years, some of the links may be broken. Adhere to sources that are updated and maintained on a regular basis. Broken connections may appear to be a little issue, but they can have a significant influence on your creative efforts. You can save hassles and ensure the success of your projects by checking your links on a regular basis and using best practices for link management. Remember that the devil is in the details, and attention to detail is crucial in the world of music marketing and recording.


Celebrate your accomplishments.


It's easy to get caught up in the hurry and forget to stop and appreciate all of your efforts. Take the time to recognize your accomplishments, no matter how minor they may appear. It's an excellent method to keep motivated and remember why you started in the first place.


Putting your ideas and goals into action requires discipline, patience, and a willingness to adjust. It's not always simple, but the benefits are well worth the effort. There's nothing quite like seeing your vision come to life and connect with your audience. So keep going, stay focused, and remember that carrying out your ideas is just as vital as creating them in the first place.


In conclusion, your ideas and strategies will require a combination of imagination and planning. It is critical to have a vision and a plan, as well as the flexibility to adapt and change course as needed. You may transform your ideas into reality and attain the success you've been dreaming of by staying focused, avoiding distractions, and celebrating your victories along the road. So go ahead and take that risk, and see where your ideas might take you. The music world is waiting for you.

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